Music for your Eyes?
Download Blink Around the World on iTunes & Amazon & help people see!
To help reinforce the message of eye health, TFOS has launched a song to promote global eye-health.
"Blink Around the World is a fun and catchy way to remind people to blink their eyes, which both exercises and protects this preciously vital organ," says Amy Gallant Sullivan, Executive Director of TFOS. "The simple act of blinking reduces dry eye symptoms by flushing fresh tears over the eye, re-moisturizing and keeping foreign matter and irritants out." Unfortunately, dry eye causes us to blink less and blinking is a self-help treatment, so we all need to blink more.
buy the song on Amazon
buy the song on iTunes
Media Interviews & Campaign Particitation
Amy Gallant Sullivan
Executive Director of TFOS
To engage with this campaign use #thinkblink on Twitter and Facebook.
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Think Blink campaign:
on You Tube
Healthy eyes are a blink away!
Did you know that blinking can be helpful for your vision?
Dry Eye Awareness gets a much needed boost with the launch of a social global campaign dubbed Think Blink. Eye health professionals around the world are joining the Tear Film & Ocular Surface Society (TFOS), to generate dry eye awareness with a song and corresponding online campaign.
Dry eye disease is a global problem and treatment is an unmet need. Dry eye causes both discomfort and vision problems, particularly with contact lens wearers, computer users and people as they age. Women are the largest demographic of dry eye sufferers.
Approximately thirty million people live with dry eye in the United States with Europe close behind and Asia nearly double in prevalence.
Are you an eye doc?
Download the THINK BLINK pamphlet
to share with your customers & patients!